SEO Optimization Tutorial For Your WordPress Website

Search Engine Optimization (SEO) is "art or science" increasing the ranking of your website or blog articles on Google search results pages or search engine results pages (SERPs). If you have a website or blog that you want to have a lot of visitors, you need to apply this SEO. Especially if you sell products or services through the website.

The increased visibility of your website on search engines will ultimately attract more visitors to your website, which can then be a factor for visitors to buy your product, take advantage of services or services you sell, become clients, or enjoy more than content so that become a fan of your website.

When your article can appear on the first page of a search engine such as Google, the chances of your article being read will increase. So that it can generate quality traffic for your blog or website.

Good quality traffic with many visitors interacting with your website or blog, can increase your Website ranking in search results.

Every site has a different level of SEO optimization, whether it's actively being sought or not. However, optimizing your website's SEO to get a higher ranking is an ongoing process and requires constant attention.

The more time you spend on SEO optimization, although initially only in small things, when these little things are added over time, it can have a big impact on the ranking of your content on the search page.

So if you want your blog or website to have many visitors, it's important for you to pay attention to this SEO.

SEO Optimization for WordPress Users

One of the best ways to ensure your website is optimized for search engines, is to use the WordPress CMS (Content Management System) platform for your website. Every Website that uses the WordPress platform is made consistently. Search engines like Google will be very comfortable when indexing content in WordPress, because WordPress uses high-quality code standards that meet Google's requirements.

This means that every part of the content that you publish on your website will also be optimized for search engines, not just the main structure of your blog or website. There are many factors used to determine how a website can be optimized at certain times. Here we will look at some of the most effective ways to make your WordPress website SEO friendly.

Ways for SEO article optimization, your blog or website on WordPress are two ways:

  • On-page SEO
  • Off-page SEO

The first we will discuss about On-page SEO.

On-page SEO uses WordPress

On page SEO is a way to optimize from within your own blog or website, so that search engines can identify whether their search results page matches the subject or topic of your site. This technique includes optimization of website content such as tag titles, meta tags, URLs and permalink structures, images, and much more. In on-page SEO, you can "control" how the optimization can be used on your website.

  • Content

Consistently publishing unique and high-quality content that is related to your niche, Google will easily identify the topic of your website and how your website will be ranked in search results. One of the benefits of SEO optimization from publishing content regularly is that it can reduce the time needed for your new content to be indexed or ranked in search engines.

As search engines continue to find new content added to the internet, the more often they detect content published on your website, the more often they will return to check for new content. With Google often seeing or visiting your website, it will reduce the time needed for your new content to appear on the search page.

  • Connect internal links

Another popular way to optimize SEO for your website content is to link the content to one another or internal linking. Internal linking does not only make it easier for search engines to find all the pages on your site, but by linking pages or relevant content to each other, you can show search engines the relevance of various types of content on your website. This helps increase search engine ranking for related search topics.

Text links or anchor text used for internal linking give search engines clues to the content discussing what and how it can be classified in their index process. Internal linking is not only useful for search engines, but also useful for your visitors too.

Linking relevant pages on your website can help your visitors find more interconnected content. Therefore, it is important that internal linking is part of the SEO strategy and can provide convenience for visitors while on your website.

  • Keyword Optimization

Keywords or search terms are what people type into search engines to find what they are looking for. Therefore, it is important that you have a good understanding of how keywords work. The purpose of effective keyword planning for SEO optimization is being able to anticipate what users might type as search terms when they search for content on Google.

The idea is to then enter keywords and search terms, as well as variations of them, in the content on your website. These keywords can be used throughout your website and their contents, including the titles of your posts or articles, the contents of articles, descriptions, categories, URLs and even image descriptions. But remember, both in creating articles and targeting keywords, focus on your readers, not on search engines.

The aim is to get readers through the quality of content that is intended for them, according to their needs, not what search engines see and index. But be careful when entering keywords, if you enter them, your posts or articles can have unsatisfactory ranking results, so as much as possible to choose keywords that can naturally "blend" with the content of your article.

  • Title Tags

Next on-page SEO optimization is the Title tag that describes the subject or topic of your content.It is very important for post titles / articles and pages to contain keywords that are relevant to the topic of the content being discussed. Every page, post or article on your website must have a unique title tag so that it can be indexed individually.

Another tip is not to make your page title, post or article too long. If it's too long, Google can only display a portion of the title in its search results, which can cause people to skip your website in the list of search results. If the reader is not sure about the subject or topic of a website, they are more likely to skip the website and will choose another website whose topic is clearer. However, it is also important to ensure that your post titles or articles are easily understood by human readers, not just a series of keywords that you expect to increase rankings on search pages.

  • Meta Description Tag

The Meta Description Tag is used to provide a piece of information that explains the contents of your page or article for the reader. This description can only be seen on search pages and must contain keywords that are targeted to certain content.

This description usually appears under the title tag and URL for the website. Again, it is important to make this description easily understood by the reader, while containing keywords or keywords that are relevant to your content.

  • URL and Permalinks

This is a good idea in SEO optimization for your website URL (also known as permalinks) for easy reading. This url and permalink gives Google and other search engines a clear picture of a post and it also makes it easier for Google to index the page more precisely.

The URL is shown below the post title, article or page in the search results. Changing the permalinks of your website on WordPress is simple. To do this, go to Settings> Permalinks on your WordPress dashboard. Set your permalink structure to "Post name" instead of "Default" so that your permalinks will resemble the title of your page or article.

  • Image title and description

WordPress makes it very easy for you to give the title and description of the image you are using. Depending on the theme you choose, this meta information cannot be immediately seen by your website visitors, but search engines will use this image tag to get a better insight into the topic of your article.

You can provide a description, title, and alt text, with keywords that are relevant to your topic in the image inserted in the article.

SEO Optimization Tutorial

This can help overall SEO optimization of your content. At the same time, it can increase the ranking of your content for the keywords you are targeting. There's nothing wrong with spending a few seconds adding meta data to your article image, because this will help improve both your overall SEO and user experience.

Off-Page SEO

Off-page SEO is defined as what you do for SEO optimization from outside your website, in order to increase search engine ranking of course. "The most famous form of off-page SEO is link building or backlinks."

Search engines like Google use the number of links that go to the website to determine how popular the website is, the purpose of link building is to see links that return to your content and that are published on other websites.

However, search engines do not only see the number of links that go back to your website, but also the quality and relevance of the website links. One link from a respected site on the same topic as your content can easily exceed hundreds of links from low-quality websites that have nothing in common with your website.

Now, more than ever, building links is all about quality not quantity, a penalty will be given by google to those who try to play the system. When you want to increase the off-site SEO of your website, the best approach is to focus on reaching and bringing your content to people in the same field as you.

Then wait for them to link back to your content. This approach certainly takes time, but it's a strategy that has low risk and can provide some good results if your content is really worth getting back links from your colleagues and people who are leaders in your niche.

Other Factors Affecting Search Engine Ranking

Google's search engine algorithm is a mystery to many people. The algorithm is used to measure how important all websites are listed in their index. Nobody is really sure how everything works or what guarantees a higher ranking (because Google doesn't share their secrets), but people have some pretty good ideas about how to stay on the first page of Google search.

Let's look at some important factors that influence the ranking of your content on search engines:

  • unique content (also the freshness of the content of a website) 
  • Keywords are used everywhere, including in the title tag, alt text image, meta descripstion, Url / permalink (including keywords placed in front of your post title or article) 
  • Keywords are focused on the anchor text of external links, the quantity and quality of external links, and links from various domain names. 
  • click history through levels from search to exact page / URL and from search to page on the domain. 
  • keywords are used in WordPress headers H1, H2, and H3.

Although the above is just like the tip of an iceberg, in order to optimize your website's SEO, these are your focus.

As you know, there are many ways to increase the likelihood of your website getting high attention and ranking on search engines like Google. Often it's just a matter of paying attention to small details. You continue to publish quality content on your website.

However, the most important thing about almost all websites is content. Without good quality content to keep readers engaged (interact / give communication), share your content, or buy your product, no matter what SEO optimization method you implement, it will be useless.

Having visitors is the most important thing in the end, and that is what will improve search results so that you can include your website or content on the first page of Google.

That's SEO optimization for you wordpress users, if you've used it in your content marketing strategy, check again whether it's effective or not. You can listen to articles about how long a content marketing strategy shows results, to review whether it is satisfactory or not.

You can share your opinions about SEO optimization for websites, in the comments column below. We will be very happy if you share your opinions or experiences with us.